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CBD Website Design Company We are a CBD website design and develpoment company. Get your custom website design & development by in-house team of professionals. https://ift.tt/2DAL7hK from https://lorenzo-gutierrez-seo.tumblr.com/post/189406454607 So you’ve decided to join the 21st century. You have a site, but alas you need a website consultant to help you bring your site (or perhaps your business) into the modern age.. Most will start with an easy questionnaire to learn a thing or two about your business, however the smart ones will take a deep dive into your business They’ll figure out what is holding your business back and tell you how to take things to the next level. So… What Does A Website Marketing Consultant Actually Do….?Fun fact, this is actually a pretty broad question. Similar to most industries there are a lot of different disciplines. For example, some might specialize in PPC, SEO, content marketing, social media, the list can go on forever. That said, generally speaking they should be able to to do the following:
Without further adude, let’s see how a consultant can help you: 1. Identify Big ProblemsMore often than not, your site, or soon to be site, will have a number of problems. Any good consultant will be able to quickly identify a number of items that are holding you back. What are some examples of ‘big problems’?
2. Plan A Website Strategy (That Actually Works)Once You’ve establish what needs to be tuned up, it’s time to put together a plan that has both short & long term success in mind. Website Strategy Examples:
3. Implement Quick WinsAlthough this isn’t true with every project, any good consultant will be able to implement some fairly straightforward strategies, that will result in quick sales or more traffic to your site. This way, you’ll quickly see an ROI on your investment and rest assured everything is going in the right direction. Examples of quick wins: Increase Conversion RateA conversion rate is a percentage based value when someone completes a website action that you want. For example, if someone calls your business or buys something from your website. If your site already has traffic, often one of the easiest ways to increase sales is to increase the amount of people who buy things from your existing traffic. Target Low Competition KeywordsIf you are not familiar with the term, a keyword is simply a search phrase people search for in search Engines like Google. According to Scott from Masters of Hosting, one of the easiest things you can do is target low competition keywords, with high buying intent. You can then include those phrases to SEO optimize your content. The same applies to PPC and other types of paid ads. Rather than going after high competition and expensive keywords, you can go after some easy keywords where searchers demonstrate a high willingness to buy something. 4. Roll Out A Long Term Strategy (ie Do the Work)Once you start to see some success, it’s time to play hard ball. The biggest wins often come from hard work and pushing forward. More often than not, there aren’t any short cuts. You have to trust someone to put the work in. Examples of Long Term Strategy: Measurable ResultsIt’s not uncommon, for website consultants to be able to come up with a game plan that has goals and measurable results. For example, they should be able to give you a general idea of the projected traffic and sales increase. Content, SEO, Social Media, Paid Ads, etc… PlanningIf you are going to implement a content or social media plan, there should be very straight forward goals. Their is very little magic with this stuff. For example, if you want to put together a content plan, there should be a very specific number of articles that will be published every month. Keep an eye out for problemsWith all things technology, their is always some kind of update or ‘new thing’ Your consultant should have their hand on the pulse of what’s happening. 5. Explain To You Whats What.Frankly, there is no voodoo in marketing. Steer clear of anyone who is not able to clearly define goals, or the benefits of how a strategy works. Here are some items that should be easily explained to you: TerminologyIt is not uncommon for marketers to throw around big sounding words or acronyms. They should be able to explain to what all this marketing mumbo jumbo means and its effects on your business. ImpactOften consultants and marketers want to focus on the ‘new thing.’ Rather than focusing on age old concepts that work. For instance, that new social media platform might sound great, but you might be better off focusing on basic paid ad campaigns. It’s not about being cool and the ‘latest and greatest‘. it’s about increasing sales & revenue. 6. Problem SolveLike most things in life, not everything goes to plan. A website is a piece of technology and technology is always changing. Since there are lots of updates and new things to be aware of, you need someone who can roll with the punches. Here are some things your consultant should be able to problem solve and fix on the fly: Responsive DesignNew mobile devices are always coming out. Does your website look great on the latest iPhone or iPad? UpdatesWith the internet, one thing is true. Everything is going to change. What will happen if the interface for paid ads is changed? What if their is a search engine update? How will they problem solve these types of issues? Can they roll with the punches? Increase SalesPerhaps traffic has increased, but is sales increasing? How can you change what your site offers to increase sales? The list is endless. Can a website consultant help you?’If you are considering hiring a website consultant. Here are a few tips you should consider:
Do you have any other thoughts or questions about hiring a digital marketing consultant? Always feel free to reach out and ask questions. from Lorenzo Gutierrez https://www.lorenzogutierrez.net/2019/11/website-consultant-grow-traffic-revenue/ from https://lorenzo-gutierrez-seo.tumblr.com/post/189346455752 If you’ve been using online advertising for a while now, then you might have heard others raving about how programmatic display ads have changed the landscape. Now, if you only foolishly nodded and smiled as people talk about it but not really understood it, then it is high time you can try to learn its basics here. If you are looking about event advertising you can go to my site and have a look. Here is your simple guide to programmatic display advertising. First… Programmatic Display Advertising DefinedIt goes by other names such as programmatic buying or real-time bidding. In its simplest term, programmatic advertising is when you utilize intelligent software to buy digital advertisements, automatically. Whereas the traditional methods include the requests for proposals, quotes, tenders, and human negotiation, programmatic display advertising uses algorithms and machines to purchase display space. But, you need to understand that it is not the complete automation of the process of ad buying. Usually, you need to manually prepare insertion ad tags or order which can be labor-intensive. However, with programmatic ads, you will have more time for the improvement and optimization of ads. You will always need to plan and optimize advertising, however, with programmatic advertising you will have fewer ad buyers. Here’s what happens when running a programmatic advertising campaign:
Programmatic Display Advertising: How It Works?First, the publishers create an ad space on their site though SSP (Supply-Side Platform), then connecting it with an ad exchange. The advertisers will set their target audience, budget, cost and other details with their DSP (Demand-Side Platform) and connect with the ad exchange. When a user visits the website, all data about the user is sent to the ad exchange. Now, if the user’s data matches the advertiser’s defined audience, the user will enter the auction for RTB (Real-Time Bidding). If it is a programmatic direct, then the ad will be served. The advertiser with the highest bidding will win that ad space for programmatic RTB and the ad will be served. After that, the publisher will get paid for the ad. And while this might not seem that different to a PPC network, everything here is done programmatically using AI, improving every step of the entire process. And although it might seem similar to the traditional online advertising, it does take out all the labor and manual work. Who Uses Programmatic Ads?Programmatic ads exist in a broad range of digital channels, including social, video, mobile and display. The traditional offline channels are also on their way to becoming digitized too. We are starting to see out-of-home channels doing programmatic advertising via digital screen on shopping malls, bus stations, billboards and more. Previously, this kind of ad was only reserved for the larger media and budget agencies, however, the rapid rise of self-service tools offer the smaller brands increased access to the technology, offering them the capability to compete with larger brands without asking the expensive middlemen. 4 Reasons Why Your Brand Needs To Try Programmatic AdvertisingIf you have not tried programmatic display advertising yet, then here are several good reasons to convince you.
One of the best benefits of programmatic advertising is that you can laser-target your specific audience. A survey conducted by Google asked advertisers what was the best feature of programmatic advertising. Seventy-six percent of the advertisers said that the targeting options were the best. And while your campaign might not deliver amazing results, you can definitely get better results with programmatic ads that what you would with the traditional ads. Undoubtedly, programmatic advertising is the best, in terms of targeting.
One of the main problems with traditional ad channels such as Bing and AdWords is that they have their own specific network of websites where your ads will be displayed. For example, turning a display campaign on AdWords, these ads will only be shown on the partner websites of Google. And while other advertisers claim its fine, but what about other sites that are not part of Google’s network? In addition, if you wish to run a video ad, even if your campaign is running the largest ad network in the world, you will only be able to reach YouTube. So, what if you want to reach other streaming sites? Well, programmatic ad provides you access to a huge inventory of ad networks, ad exchanges, and publishers. You get to run ads in various formats, including the media-rich ads which are personalized and interactive. The best part? You get to advertise on mobile, apps,tablets, in-videos, desktops, and pretty much everywhere you wish.
Programmatic display advertising uses AI or artificial intelligence. This is why it is called “programmatic”. But what does this even mean? Well, it means that the program learns, improves and gets better with time as to when and where to run your ads for the maximum conversions and ROI. Being multi-channeled, highly targeted and uses AI to adapt, programmatic advertising gets a massive return on investment. And this is why marketers have invested more in digital than traditional, with digital now accounting for at least 54.2 percent of the market place. In addition, there are a lot of amazing tools available out there to easily increase the ROI of your programmatic ad campaign. For instance, you can use Analytics, AdWords and even DoubleClick (Google’s very own programmatic ad platform) in order to set up the attribution model and see just how each programmatic advertising platform aligns with the journey of your customer.
Since programmatic advertising is highly targeted and utilizes AI, you can get data-rich reports as well as actionable insights on your campaigns, target market, ads and buying patterns. These data should help you make smarter marketing decisions and grow your business efficiently. In addition, since targeting with programmatic ads is quick and easy, you can literally serve unique ads to each person, allowing you to analyze your audience at an individual level, a thing that is impossible with other forms of online advertising. Combine these reports from your programmatic ad campaigns with big data and you will be unstoppable In addition to the 4 main benefits of using programmatic display advertising, you can also enjoy other advantages like:
So, How Can You Do It? Now you have better understanding of the basics of programmatic advertising, let us discuss how to actually create a programmatic display ad campaign.
The very first thing you need to do is to understand your marketplace. Get to terms with what you are doing. As an individual on a venture into a new area of advertising, you’ll be faced with a number of new terms and ideas, so you need to take the time to understand them.
Like any digital marketing process, it is crucial that you have your goals set. You can use existing data in order to determine what kind of advertising awareness you will need and set a fitting strategy. This should allow you to define your long- and short-term goals. Do not jump to programmatic advertising unless you know why exactly you’re doing it. You should try programmatic ads if:
Once you have a clear understanding why your business needs programmatic ads, next is to set objectivesand define what you want to achieve. You need to know what your primary goal is. Is traffic, engagement, ROI, lead generation, increase in sales or brand awareness?
When running a PPC campaign, you need to register for an ad network. Similarly with programmatic advertising, you will need to choose a DSP that gives you access to advertisers as well as ad placements, allowing you to set bids. You need to choose a DSP as well as an agency to kick-start your fist programmatic ad campaign. You choose should be based on 2 factors:
Once you are done with the DSP selection, you can now initiate your campaign.
It is strongly suggested to run an RTB campaign since they usually have lower costs but still provide you with enough information to optimize your ad campaign. To obtain the best results from your campaign, you need to optimize your ads, creative and other variables at all levels. Some of the variables that you should not neglect include:
The next phase is to expand the ad size. Google claims that non-traditional ad units offer better viewing rates. Thus, you will need to expand your ads and ad spaces bidding with lower demand. This should help decrease your cost because of the low demand and allow you totry various sized and placements of ads that can lead to a boost in viewability rate.
Now, based on the testing and optimization, you will have a better idea of choosing your programmatic direct partners. You need to pick a site that performs well in terms of ROI, clicks, sales, conversions, and engagements. When purchasing for direct programmatic ads, ensure that the publisher is someone that you would like your brand to be associated with since they will be your partners. Consider programmatic direct as long-term partnerships rather than just an exchange of ad.
Tracking and measuring the progress of your ad campaigns should not be taken lightly. At least 84 percent of marketers believed that better analysis and measurement can help increase their digital spending by at least 25 percent more. So, make sure to measure the performance of direct publishers as well as KPIs and primary metrics. Based on your analysis, you can tweak your bid, creative and other variables as well as replacing direct publishers who do not do well. from Lorenzo Gutierrez https://www.lorenzogutierrez.net/2019/11/programmatic-display-advertising-explained/ from https://lorenzo-gutierrez-seo.tumblr.com/post/189323600742 Here’s a tip: chatbots are the next big trend in marketing and they are here to stay. Make no mistake: bots are nothing but bits of computer software that are programmed to serve certain functions and perform certain tasks. That’s what’s so great about chatbots. They’re exceptionally accessible — in fact, it can take as little as 5 minutes to build and implement one — but they are also massively powerful, especially in the digital marketing landscape. Chatbots are still relatively new to the digital marketing industry and relatively underused. But they are coming in hot, and in 2020 these tech triumphs will do a lot to shape digital marketing and grow the businesses that jump on the bandwagon. Read on to learn about five ways that chatbots will shape digital marketing in 2020. The Future Featuring ChatbotsHow can chatbots shape digital marketing in the new year? Chatbots are already a part of marketing in so many different ways. The thing is, they’re still relatively underrated; especially for the power that they harness and the benefits that they provide to the businesses that implement and use them regularly. The future is going to be all about chatbots; the explosion is just waiting to spark. Don’t fall behind. Here are a few ways that we can expect chatbots to shape digital marketing in the new year… Chatbots Will Save Businesses MoneyChatbots are used largely to automate business processes; especially processes that eat up a lot of time and money. The use of chatbots in roles that otherwise are monotonous and tedious, such as answering commonly asked questions, booking appointments, or scheduling demos, has proven effective in saving businesses money while giving them more time to focus on other projects. Check out this image of the MobileMonkey FAQ chatbot. You can see here that it allows the user to select from a number of frequently asked questions to get an immediate and efficient answer. This prevents customers from calling and emailing your business with the same questions over and over again. While we want to provide the best service possible to our customers, it can become tedious to continue answering their most common questions. That’s why chatbots are so useful. Chatbots answer customer FAQs at all hours of the day, so you don’t have to dedicate tons of funds to huge customer service teams, and your customers don’t have to wait to get their questions answered. This great use of chatbot automation will continue into the new year, and it will be a major way that chatbots shape digital marketing. In fact, it is estimated that by the year 2023, 2.5 billion hours of time will be saved for businesses and consumers from chatbots! Chatbots Will Expand to Other Social ChannelsRight now, chatbots are most popular on Facebook Messenger. That’s because Messenger is by default optimized for mobile and it easily supports chatbots. But did you know that there are ways to use Messenger chatbots for Instagram and other websites or social media channels? It’s really quite simple, and the use of chatbots on other social channels will be a major way in which chatbots shape digital marketing. Implementing your chatbots on other social channels will help you access potential leads and customers that are perhaps not too active on Facebook. In fact, there’s a lot of people that use Instagram, Twitter, Pinterest, or others, but do not use Facebook. In 2020, we can expect to see a lot more chatbots on these other social media channels. More Businesses Will Use ChatbotsJust like every other new landscape in digital marketing, more and more businesses will start jumping on the chatbot bandwagon. Just like every business getting a website, and then every business starting social media profiles, every business will want to reap the benefits of marketing chatbots. Especially once they see and understand the benefits that chatbots are getting for their competitors. Business is a competitive landscape. That’s a major reason why so many things are constantly changing and evolving — especially digital marketing. Businesses need to keep up (or keep ahead of) the current trends that shape digital marketing, so we can expect to see a majority of businesses implementing a chatbot in the new year. By 2020, 80% of businesses will have a chatbot. That does mean that the competition from business to business will be more fierce, but it also means that digital marketing will be forever changed. More businesses using chatbots will allow more for chatbot innovation, and we will likely see expanded functionality of Messenger bots over the course of the year 2020. Customer Service Will Be Simplified With ChatbotsDid you know that customer service is another thing that can be simplified by the use of Facebook Messenger automation? It’s true! Customer service chatbots will be saving businesses $8 billion by 2022. Sounds like the perfect time to start implementing chatbot automation for your business. And customer service is a great place to start! The best feature of customer service or customer support chatbots is the fact that they don’t adhere to business hours. Customer service chatbots are available 24/7, so your customers never have to go without answers to their questions or solutions to their problems. Not only does this increase customer satisfaction, but it will help your business save time and money hiring massive customer service or customer support teams; especially if you’re currently employing off-hour, on-call, or overnight teams. While it’s important to still have live agents prepared in case a chatbot cannot fully answer a customer’s query (live chat takeover is another impressive feature of chatbot automation), a majority of questions can be answered and many problems can be very efficiently solved by use of a chatbot. People Will Want to Purchase More From ChatbotsRight now, chatbots are great for sales. In fact, the ROI of Facebook Messenger automation (especially when using Facebook Messenger ads) is unbeatable — I mean, a 100% conversion rate?! Sales bots already exist in a lot of scenarios, particularly amongst ecommerce businesses. There are already product recommendation chatbots, chatbots that lead customers through a sales funnel, and chatbots that process payments — or, chatbots that do all three! In the new year, sales bots will continue to shape digital marketing by perfecting online, in-chat sales and reducing the need for massive sales teams. This is another way that chatbots will save businesses money. Try Out Chatbot Marketing in 2020The new year is fast approaching and with it, the changes that we all expect to come to the digital marketing landscape. Chatbots will be a huge part of it; they will shape digital marketing in dramatic ways. Chatbots will continue to be used for marketing automation, and their functionality will expand. Soon, we can expect to see far more customer service and customer support matters being handled by chatbots. We can also expect to see chatbots popping up on social media sites outside of Facebook and Facebook Messenger. Expect to be able to purchase more from chatbots, including small and large items alike. And, finally, expect the majority of businesses to start implementing chatbot automation services. The digital marketing landscape is evolving rapidly, and chatbots are a strong force behind this growth. Don’t let your business fall behind. In an industry of ever-evolving competition, it’s important to stay on top of the things that shape digital marketing. In order to keep up, build a chatbot today and join in on the future of digital marketing! Ready to get started? Here are a few bonuses to help you out.It’s important to me that you get started today with the digital marketing tactics I shared. To help you do that, I’ve created a special bonus area just for you. Inside the free bonus area you’ll receive:
You can enter the bonus section through MobileMonkey’s bot here. from Lorenzo Gutierrez https://www.lorenzogutierrez.net/2019/11/how-chatbots-will-shape-digital-marketing-in-2020/ from https://lorenzo-gutierrez-seo.tumblr.com/post/189310406512 Marketing Consultant Los Angeles Lorenzo Gutierrez Lorenzo Gutierrez is a Los Angeles marketing consultant. He assists organization with their digital strategy among other channels. You can connect with Lorenzo on his website here. from https://lorenzo-gutierrez-seo.tumblr.com/post/189225555987 Marketing Consultant San Antonio Texas Are you a San Antonio Texas business in the hunt for a marketing conusltant. Then check out my page on this where I explain how I can help and what I can do for your San Antonio company with results oriented marketing. https://ift.tt/35o3OBi from https://lorenzo-gutierrez-seo.tumblr.com/post/189224261717 Seattle Marketing Consultant Lorenzo Gutierrez I am a marketing consultant in Seattle. I help Seattle business reach their full potential with results oriented marketing. Some of my spcilaties are SEO, digital strategy and PPC ads. Contact me here. from https://lorenzo-gutierrez-seo.tumblr.com/post/189217019862 |