INTRODUCTION Whether you’re a business owner or website designer, knowing the best practices used across the world for developing an effective B2B website is a must so that they can create a website that helps drive organic traffic and improve quality leads. In today’s business environment, a website plays a key role in the success of a business. A responsive, effective and persuasive website goes a long way by leaving a positive and lasting impression on potential customers. When it comes to B2B businesses, website design happens to be the best sales tool since B2B marketing has altogether different challenges in building customer relationships. While B2C sales take usually just one site visit, B2B sales are finished in a relatively longer period — several interactions through multiple connected devices. Therefore, it becomes imperative for B2B website designers to design an impressive, informative and responsive website that engages visitors with the brands. After digging down deep, we found 8 great B2B website designs that will inspire entrepreneurs and designers to create a responsive and persuasive B2B website that will leave a positive and lasting impression on customers and connect them with the brands. During the research, I realized that following a successful B2B website must provide:
Here are 8 great examples of B2B website designs to inspire in 2020.
If your web content is vibrant and positive, it will definitely leave a positive impact on your users. So, choose your brand voice wisely that aligns well with your company’s mission statement. Let your users informed always by engaging and relatable content. Identifying the importance of good content in web design, sprint’s website has put carefully crafted content on its pages. No matter how beautiful your website design is, if the web content is poorly written, you will find many important business opportunities. So, pay heed to these tips when creating website content: Be specific, to the point as viewers may bounce from the page and go to one of your competitors if they find any ambiguity. Yours is a B2B website, so tell them clearly the benefits of partnering with you. Use nicely written case studies of your previous partners to show them rather than just telling a story. Even if your web content is well written but may fail to meet your goal if it’s placement is not right. Thoughtful placement of content is vital to direct visitors to your call-to-action. Not only this, great placement of content establishes a hierarchy within the website that helps visitors to prioritize the important information. 2. JCurve Solutions JCurve Solutions is a B2B company providing enterprise resource planning (ERP) solutions. The company appeals to visitors who are considering an ERP implementation with a CTA that asks, “Just thinking about ERP?” If you are still not sure and want to know more, the downloadable guide will walk you through the key benefits and what JCurve can offer to you. JCurve is specialized in catering to the needs of small businesses. It explains each product that it offers in a simple language that even a new entrepreneur can easily understand. The site has used flat design techniques with plenty of informative videos to help further explain to visitors the advantages of implementing ERP and how to begin with. 3. Rollpark Rollpark is into creating customizable parking areas to be used for commercial vehicles using Geotextile — a rollable material. Rollpark’s website uses long scrolling. It means the website builds as visitors scroll and translates well to mobiles. When you enter the Rollpark website, you’ll find potential B2B buyers presented with a video of the product in action and numbers. The website designers also incorporate large images that link to Rollpark case studies presenting the parking challenges and how the company helped them to overcome this issue. 4. Powerwest Powerwest is an Australian B2B company involved in providing building and designing power generation solutions to mining and resource companies. Upon entering its site, you’ll immediately come to know what this company can do for you. It’s extremely clear and to the point. The language used on this site is easy-to-understand and supported by high-quality images of job sites. Even the CTAs are catchy and their navigation panels are easy to follow. Concise wordings and less text are amongst the other features that compelled me to pick this website in the 8 great B2B websites designs to inspire in 2020. 5. Rocka Rocka lets businesses and entrepreneurs, startups in particular, to create and launch digital ventures. Along with a long-scroll design, this website also uses bold coloring and simple, animated background of varying geometric shapes. The website focuses on explaining its process in the language of a layman. It was nominated for an awwward in design, creativity, and innovation. 6. Zendesk Zendesk provides excellent customer support service. It lets you chat and talk to a live executive while availing the full experience conveniently. Like their brands, Zendesk’s website design is focused on customers. 7. Quid Quid’s website follows the principle – Less is more! Website designers simply hate clutter and chaos. Its homepage is a great example of a minimalistic approach of design. Since Quid’s homepage is polished and clear, even the smallest statement leaves a great impact on the visitors. 8. Asana Call-to-action buttons are strategically placed on this website that direct visitors exactly where the website wants them to go. These CTAs, along with catchy animation of the products, are effective that turn visitors into customers. 9. Drift Drift stands out in the crowd — no stock photos, no cartoons. This business-to-business website is a great example of a minimalist, clutter-free website. The website features its employees and gives visitors an insight into the people behind the company. Through this brilliant move, the website makes visitors feel personal and wins their trust. Each of the webpages has a smiling face, while individuals and group photos are smartly incorporated into the website’s design. Moreover, the drift website manages a balance between a clean style and visual experience. 10. Dropbox Dropbox is a file hosting service that provides files synchronization, cloud storage, and client software. Its business user guide is set up as a separate business-to-business website. It’s a great example of a material design approach. While visiting this site, you’ll experience like reading an interactive book in which the screen turns animations and sections easily accessible from the table of contents. Moreover, the website is amazingly interactive and easy-to-use. The bottom line Being a B2B website owner or designer, you need to understand that your website must speak volumes about the company in such a way that’s neither too flashy nor boring. Take inspiration from the websites mentioned above and create one for your business/client that clearly speaks to the visitors and turn them into your potential customers. Apart, pay heed to your logo design as it is the face of your brand. It visually communicates your brand and instantly identifies your company. You can create a stunning logo on your own by using an online logo maker such as Designhill. from Lorenzo Gutierrez https://www.lorenzogutierrez.net/2019/12/10-great-examples-of-b2b-website-designs-to-inspire-in-2020/ from https://lorenzo-gutierrez-seo.tumblr.com/post/189724539282
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Sacramento Website Design Agency When looking for website design in Sacramcento considering hiring Lorenzo Gutierrez a Sacramento we designer. Lorenzo has a 5 star rated agency with solid customer service and support. https://ift.tt/2S04WYg from https://lorenzo-gutierrez-seo.tumblr.com/post/189711610237 SEO audits should be an important part of your SEO strategy. They allow you to find and fix problems that sometimes you didn’t even realise you had. Not only can you fix issues but you can use what you find to build out your SEO routines so that these issues (where possible) don’t keep recurring. If you complete the common sense SEO audit which we are about to look at, you can also get a good feel for the type of content your audience wants and how they would like to receive that content. Search engines are paying more and more attention to user experience and you should too. A happy user means higher search rankings. Why You Should Follow These Steps 2018 was a terrible year for me when it came to traffic. The numbers just kept going down and down:
So… I decided to do something about it. But just running my site through an auditing tool wasn’t going to be enough to bring back my traffic. I will show you exactly what I did in a moment but first… I’m gonna show you the results. My blog had a 45% increase in organic traffic compared against the worst month from the previous year. So if you weren’t convinced before about the value of SEO audits then you should definitely be now. Common Sense SEO Audit StepsThere are 5 main steps you need to take to complete this audit to have a confirmed list of issues that need fixing and updates you need to make across your site. It not only focuses on technical SEO but on the user experience your website provides. As I mentioned earlier… user experience plays a crucial role within the search engine rankings meaning it should play a part in your SEO audits. The first 3 steps focus on the manual part of the audit.
Let me show you exactly to perform each stage… Listening To Your Visitors This part is actually quite simple. You need to reach out to your audience and get their feedback about your website. Their honest opinion (whether it is hard to hear or not) provides extremely valuable information which you can use to improve your site and make it more user friendly. You should ask questions like:
You can do this by conducting a ready survey or perhaps use social media. Where ever your audience spends their time is the best way to reach out to them. Keep a record of all your findings but don’t start fixing things just yet. Conduct Manual Observations Now it’s time to swallow your pride, take off your SEO hat and dive in to take a close look at the findings from the previous step. Take the time to have a good poke around your site from a visitors perspective. You’ll probably be quite surprised by what you see and add a couple of issues yourself to the list. Then go through each piece of feedback and put yourself in their shoes. Experience the problems they are facing and then you can decide exactly what steps you need to take to solve them. Record all of this down but don’t start actioning anything just yet. So with these two steps you have gone out and got a list of issues, experienced those issues for yourself and know exactly how you are gonna tackle them. Let’s move on… Technical Spot Checks Now you need to complete a few technical checks. These will take a quick look at the most common problems struggling websites face and you can either rule them out straight away, or add them to your list. You need to start by collecting 5 URLs from your website to test. You should always use.
I have a spreadsheet you can use to record your findings and track your results, just head to my page to page to get access. You will then need to run each of these tests… Test #1 – Mobile Indexing You need to make sure your site is mobile friendly. With more and more users accessing the internet from mobile devices this is a high priority for search engines. Use the Google mobile friendly tool and check that your website passes. I’m happy to say mine did: Test #2 – Page SpeedThen you need to review the page speed on a mobile device and on a desktop device. Site speed is an official ranking factor and I can’t stress enough how important it is for you to have a fast website is. You can get a speed reading by using the Google PageSpeed Insights tool. Record the results in the spreadsheet. Test #3 – Performance Metrics You need to now test each of your 5 pages for their page speed performance metrics. Aiming for a speed of 3 seconds or less will keep a higher percentage of visitors on your page. I recommend using GT Metrix to test each URL and review your scores. I have a bit of work to do but it’s not a complete disaster: Make a note of these results on your spreadsheet so you can reference back to them at a later date. Test #4 – Structured Data This step reviews the structured data that displays in your SERP result, like ratings, prices, addresses etc, and checks to see if you have any errors. Just enter your homepage URL into Google’s Search Console Structured Data Testing tool. Check for any errors and warnings and record them in the spreadsheet. When I ran this testing I had a range of results: So those are the manual checks you need to do… next it’s time to get an SEO auditing tool on the job! Use An SEO Audit Tool This step is mega easy because the tool will do all the heavy lifting for you. Pick your tool, I would recommend either: If you want to be extra thorough you can use 2 tools. Then just enter your website into the websites auditing tool and record all the problems on your list from the earlier steps in this audit. If you don’t already have any of these tools in your toolkit, they all have decent trials you can take advantage of so you can see their real value before buying. Then last but certainly not least… Put Together A Solid Plan Of Attack This stage is really important if you want to execute your audit effectively and efficiently. You must be chomping at the bit by now to start fixing/changing/improving your website. But take a bit of time to complete this step. It’s very simple. Consolidate your lists of all the issues and solutions you have gathered across each stage of this audit. And then rank them in order of priority with your visitors in mind. So ask yourself ‘What problem, when fixed, will make my visitors the happiest?’. And then create a plan to fix each point on your list, ranked in that order. This may sound very basic but it really is just common sense and following this plan will be the quickest way to turn around any losses in traffic. Then all that’s left to do… is get started! Wrapping Up Following these steps will enable you to fix any problems that are affecting your rankings, get valuable feedback from the people that really matter and create a strong SEO & content strategy to grow your website. SEO audits shouldn’t just be about fixing what’s wrong with your website, but they should help to build a stronger website that your visitors will love. from Lorenzo Gutierrez https://www.lorenzogutierrez.net/2019/12/the-common-sense-seo-audit/ from https://lorenzo-gutierrez-seo.tumblr.com/post/189704651067 Introduction In this age of paid advertising, content marketing is seen as the most crucial and futuristic form of marketing by brands and marketers. Content is not kin anymore, it has become a Kingdom. Content marketing has evolved a lot since its inception and even consumers are responding positively to entertaining and engaging content. New trends & strategies are coming into play with the evolution of marketing technology & tools to attract, engage, and convert consumers. Here we have listed the best content marketing tips for 2020 that you can incorporate in your marketing strategy and reap the benefits. Here are our 8 Content Marketing Tips for 2020
The first tip is to always remember the content marketing objective & goals when creating and sharing content. Your content should be unique and interesting but it should revolve around the business theme. This will help in effective and result-driven content marketing leading to the achievement of goals. Diversion & irrelevancy from objectives will only lead to wasted resources.
Firstly, the quality of content defines the quality of your audience as well. Before sharing content, you should review the content flow, grammatical errors, or any other errors. Also, the content should be relevant to the theme of the article and the overall content marketing strategy along with actionable elements that instigate users to take positive actions towards the conversion funnel.
Content marketing does not necessarily need to be of your created content, instead, you can curate the relevant & valuable user-generated content from social media platforms and leverage it in your campaigns. A user generated content platform like Taggbox like will help you deliver value to the users along with building trust & a sense of authenticity among the users. In 2020, leveraging UGC in content marketing will help you build trust, drive engagement, and increase conversions along with satisfied & gratified customers.
Gone are the days when content aimed as a mass audience was successful in attracting traffic & leads. Now customers want content that is valuable to them or with which they can derive information or value. So, understand who all are your target audience, get insights into their tastes & behavior and create buyer personas to know what type of content they will consume & respond to. This will help in amplifying your content & marketing performance.
We can’t emphasize more on this tip and every experienced content marketer will suggest you as well – MAINTAIN CONTENT CALENDAR. It is extremely important for fruitful and effective management of your content. As a brand, you are creating, curating, managing, and sharing huge amounts of content based on trends, strategy, advertising, seasons, occasions, and more. Content calendar maintenance, you ensure transparency & clarity among all those associated with the content. Here are some tools that you can use:
Not just content management, but you should also leverage content marketing tools like social media aggregator or UGC platforms for effectively promoting your valuable created & curated content. Don’t just stick to the old social media posts and blog posts. Get the help of these platforms to modernize your content and promote it across all marketing channels – be it website, print media, social ads, Events, digital signages, and more. These tools can help you save a lot of time & money on the creation of content by curating & displaying user-generated content marketing campaigns. Here are some best content marketing tools:
For a successful content strategy, planning and execution are not enough. You need to go beyond that and measure the performance of your content as well. Firstly, while planning, you should assign key performance indicators to your content and after the execution, you should measure and compare the actual content performance with the KPI metrics. This will help you identify the gaps in your content marketing strategy and for the future, you can use that create a more impactful & better content strategy.
With your content, it is important that you create the content that intrigues the users to engage with it and take further action. Engagement is a key metric that defines the success of any content marketing strategy. To bring engagement, the first rule is to address the seasonal or existing trends that the consumers are interested in and you can do so with social listening. Also, you can leverage different content formats likes images, videos, texts, infographics, podcasts, and more. Content format & trend diversity will help you engage the audience with your content and drive positive results through it.
How would you come to know if a person liked your content or not if you don’t have an engagement or actionable elements? That is why you should add Call-to-action buttons, social sharing buttons, and more. These elements are highly impactful than you think as they instigate action from the users. This could immensely help you in increasing your social likes, comments, social following, content reach, user engagement, lead generation, and even conversions. Conclusion These were some of the best content marketing tips for your 2020 content strategy. These are not all but they should be your primary concern for content marketing in 2020. Moving into 2020, you can also leverage new technologies and innovations in your content marketing and try to keep your content consumer-centric to increase its influence & impact. Finally, don’t be hesitant to use content management tools and content marketing platforms like UGC platforms for perfect content marketing solutions. from Lorenzo Gutierrez https://www.lorenzogutierrez.net/2019/12/content-marketing-tips-2020/ from https://lorenzo-gutierrez-seo.tumblr.com/post/189643194352 Marketing Digital en Mexico Marketing digital en México para empresas en crecimiento. Nos enfocamos en impulsar los resultados. from https://lorenzo-gutierrez-seo.tumblr.com/post/189641681507 Lorenzo Gutierrez is a law firm marketing consultant & expert who helps lawyers and attorneys to grow their sales and leads online. https://www.lorenzogutierrez.net/industries/law-firm-marketing-consultant/ from https://lorenzo-gutierrez-seo.tumblr.com/post/189418779972 I’m a Seattle marketing consultant ready to help jumstart your business with leads and sales. Click through to get started with a true marketing partner. https://www.lorenzogutierrez.net/locations/marketing-consultant-seattle/ from https://lorenzo-gutierrez-seo.tumblr.com/post/189418759632 Lorenzo Gutierrez is a marketing consultant servicing the San Antonio Texas area. Lorenzo is a 2x certified Google partner and industry expert in digital marketing. https://www.lorenzogutierrez.net/locations/marketing-consultant-san-antonio-texas/from https://lorenzo-gutierrez-seo.tumblr.com/post/189418748942 Los Angeles marketing consultant Lorenzo Gutierrez helps business with digital strategy, SEO, branding and content marketing. Get your business off the ground today! https://www.lorenzogutierrez.net/locations/marketing-consultant-los-angeles/ from https://lorenzo-gutierrez-seo.tumblr.com/post/189418734287 |